Introduction to Music Clearances


Introduction to Music Clearances



Introduction to Music Clearances – Faculty: Steve Gordon

Music clearances refers to securing licenses to use pre-existing songs and music recordings for various projects. The term music clearances does not pertain to creating new music (e.g., hiring a musician or a composer to create original music.) Securing the rights to use pre-existing music for an entertainment project such as a feature movie, ad campaign or documentary can be a daunting task for the uninitiated. This is due in part to the fact that the standard business practices for securing rights to use music vary from project to project. For instance, the standard practices pertaining to licensing a song for a feature movie is completely different than licensing the same song for musical theatre. This program explains the standard practices applying to a wide variety of entertainment projects. Steven Gordon focuses not only on the basic legal and business practices applying to each of these projects, but also on how to create a realistic music budget and/or re-calibrate how much music they can afford.

Learning Objectives:

Identify the differences between licensing “songs” as opposed to
“masters,” and when it is necessary to secure rights from record
labels and when it is not
Understand why producers of programs for PBS do not need to clear music at all
Recognize the basic range of costs a producer will incur in clearing music
Grasp how Youtube’s “Content ID” system works and whether it is
legally necessary to clear music for YouTube
Discuss how much it will cost your client to secure a blanket license
from the major labels



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